Senior commercial thinking, applied where it counts.
Four ways to work with me. Every engagement is scoped to a clear commercial outcome, not to hours.
Enter Bangladesh with a plan, not a guess.
For: international and regional beauty, personal-care and FMCG brands considering Bangladesh or wider South Asia.
- Market and category read: consumers, competitors, price bands, channels
- Route-to-market options: importer, distributor, own entity, marketplace, D2C
- Partner shortlist and introduction support
- Pricing, margin structure and trade terms
- 90-day launch plan with KPIs
Format: fixed-scope project with clear deliverables.
Turn a good product into a growing brand.
For: founders and brand owners who have traction and need focus and scale.
- Positioning, brand architecture and portfolio review
- Channel mix across retail, B2B distribution, e-commerce and social commerce
- Launch pipeline and process design to get products to market faster
- Retention and repeat-purchase programme
- 12-month growth roadmap and marketing budget allocation
Format: focused strategy sprint, with optional ongoing follow-up.
Senior leadership, without the full-time hire.
For: growing brands that need someone to own sales and marketing direction but aren’t ready for a permanent head of growth.
- Leading sales, trade marketing and digital priorities
- Managing agencies, distributors and key partners
- KPI dashboard and regular performance reviews
- Coaching your managers and hiring support
Format: part-time retainer, with the time commitment and minimum term agreed in your proposal. Limited availability.
Make your commercial team sharper.
For: sales, trade-marketing and regional teams in beauty, FMCG and retail.
- Distribution and outlet-expansion fundamentals
- Trade marketing and retail execution
- Performance marketing for commercial teams
- Managing regional teams for growth
Format: half-day or full-day workshops, in person in Dhaka or online. I have trained 40+ regional managers.
- Project. Fixed scope, fixed fee, clear deliverables.
- Retainer. Ongoing fractional leadership, reviewed together regularly.
- Workshop. Single or series training, tailored to your team.
Frequently asked questions
Do you work with brands outside Bangladesh?
Yes, if Bangladesh or South Asia is part of the plan. Most of my work is helping brands enter or grow in this region.
Do you replace an agency?
No. I set the strategy and hold agencies and partners to it. I can help you choose or brief them.
How do fees work?
Every engagement is quoted after a discovery call, against a defined scope.
Do you sign NDAs?
Yes. Confidentiality is standard in every engagement.
Not sure which service fits?
Book a 30-minute call and we’ll work it out together.